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Why To Sell On Microsoft Azure Marketplace?

The Microsoft Azure or MA Marketplace is the online store that provides services and apps built on and made to integrate with Azure’s cloud. Thus, all its power and capability is good for applications that you wish to run over Azure – however with a caveat. Getting all the functionality and power means you get plenty of options and flexibility when managing the business software to high-performance standards.

These products sold on the Microsoft Azure platform come directly from Microsoft or through the technology partners. But, before getting it accessible for your purchase on the Microsoft Azure Marketplace, the services have to be verified by Microsoft Azure Certified and that ensures compatibility with the Azure cloud service.

How to Sell? 

If you are currently making use of the Microsoft Azure Marketplace platform, you will find out that it is one amazing platform that has matured over the past few years. When the solution is running over Azure, you are likely using Azure Marketplace. For instance: Running or Deploying VM use several images that will be situated in Azure Marketplace. In addition, you may market your consulting services with help of the Microsoft Marketplace and App Source.

Scale on Demand

Though it is tough to know how your business may grow, or when you may need additional resources for the short-term traffic ‘bursts’ and transaction volume. Higher growth and various other needs running apps with the higher load and additional apps most of the traditional hosting models will not handle properly.

Thus it’s one big benefit that Microsoft Azure was made to scale with your online business. The Microsoft generally loads an application as a big cluster and that will allocate various web apps to specific processes that are defined by them. So, your applications aren’t forced to run away from the single server & thus you will not run out of the server ability. As a bonus, Azure will be managed to the auto-scale-based overload and schedule.

Higher availability

Whenever you go over a legal deal that covers services offered by Azure, you will find that the uptime guarantee you are offered is around 99.95%. In real-time hours, this means you may expect around 4.5 hours of downtime over its year. The same services from the competitive brands provide the uptime percentages, which are around 98%, 95%, or 90% for its same price that you will get with Microsoft Azure.

Hybrid Capacity 

The Azure platform offers you the ability to create hybrid environments, which will allow you to leverage the on-premise resources as well as the benefits of the cloud without any costly workarounds. With Microsoft, you may build hybrid apps.

Provides you strong security profile

Microsoft Azure follows its DADSC approach when it comes to security: assess, detect, stabilize, diagnose, and finally close. When the profile gets paired with cyber-security controls, which are built in this platform, you can take the multiple compliance certifications & turn them into the next best assets. Your end-users will be covered with Microsoft Azure that reduces the risk of data loss. Simultaneously, multi-factor authentication & application passwords provide the next level of security that will stop information theft.


With Azure’s vast customer base, they can pass the volume discounts to the customers. It is a good bet that Microsoft’s costs can go down as its competition goes up with the AWS & Google marketplace. In addition, Microsoft works on a pay-as-you-go system that will decrease it is upfront costs especially to the small businesses & those that sign the contract will get the extra enterprise discount. Suppose you’re worried about the price increases, you’re assured they have set up proper pledges that will maintain the AWS-comparable costing for the general public.

The primary aim of Microsoft Azure is to connect with the customers and partners and help and supports them to expand their online business through their Marketplace solutions. Besides leveraging the current Marketplace, you may publish your solution. There’s a condition: your solution should run on Azure. The Azure Marketplace has got different pricing & subscription options, which are based on the product type. Certain products are free, whereas others involve the monthly charge and follow the custom model.

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