HomeBusinessThe Power of Pivoting: How Adam Karapetyan Recreated His Future

The Power of Pivoting: How Adam Karapetyan Recreated His Future

Making sure to stay protected and safe is a paramount concern for companies today, like never before. Serial entrepreneur Adam Karapetyan found his way into this world of personal protective equipment (PPE) along a winding and unexpected path.


A young entrepreneur in Los Angeles, Adam had been operating a meal-prep company for several years. He began acquiring more commercial space which he rented out to small businesses in the food space. Once COVID-19 shook the US in early 2020, everything changed, especially for the food-service industry.


Adam realized his company was facing danger as tenants were unable to pay rents given their own desperate situations. At one point, Adam’s business bank accounts dipped into the negatives. 


He researched the personal protective equipment (PPE) Industry, and began designing a company around acquiring and distributing high-quality personal protective equipment. Unusual market conditions made it so the “little guys” began to have access to mass quantities of nitrile, which has a limited supply chain process.


The global nitrile gloves market size was valued at a little over $3 billion in 2019 and has a projected compounded annual growth rate (CAGR) of 14.1% from 2020 to 2027. Healthcare benefits and an increase in latex allergies are two main growth factors, among many others. Because nitrile gloves utilize synthetic rubber, they offer more strength and flexibility than latex, while being easier to use. While nitrile starts as rubber from rubber trees, it is processed in such a way that it becomes a uniquely strong and sturdy chemical. Nitrile is a chemical-resistant and puncture-resistant material with higher puncture resistance than any other glove material, and higher chemical resistance than latex or vinyl gloves. Plus, they eliminate latex-allergy issues.


In less than a year, Adam was able to create more than $2 million in revenue through his company, Wholesale Nitrile Gloves. The company’s flagship product is their nitrile gloves, which are of superior quality and are sold in high volumes


Learn more at www.wholesalenitrilegloves.com 


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Imperium Group is an American public relations and marketing consultancy firm known for getting its clients google knowledge panels and on Forbes. Founded in 2016 by Shazir Mucklai. Imperium Group generates over 15 million impressions a month for its clients. Imperium Group is known for moving mountains for its clients.

As of 2020, it is the fastest-growing public relations firm in the Los Angeles and Dallas/Fort Worth Area. Mucklai says, “In the world of ever-changing markets, you have to be able to move fast and adapt in order to stay on top. There are many factors that play out when it comes to being successful in your specific niche. A few simple ways to stay ahead of the competition is by constantly brainstorming new ideas to grow, creating new strategies to become more efficient, and keeping track of your audience.”

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