With people shopping online more than ever these days, there’s never been a better time to own an eCommerce business. Of course, to cash in on the high demand, you must have a professional, responsive website that’s easy to navigate. More than just a sales funnel, your website is an opportunity to connect with customers and build your brand.
To do this, your site must present your business in the best light and offer an exceptional customer experience. How do you make it happen? The following tips can help you build a successful eCommerce website that looks good and drives sales.
1. Don’t Try to Do It All Yourself
Many business owners try to handle every aspect of their operations themselves to save money, but there comes a time when doing it all gets overwhelming. To avoid this and the possibility of disappointing customers, you should partner with a 3PL fulfillment company as soon as possible. This will take the worry out of the warehouse, inventory, and order fulfillment part of things, so you can focus on meeting your customers’ needs.
2. Keep Your eCommerce Website Simple
Having a busy eCommerce website distracts from your ability to make those all-important sales. So when designing your website, keep it simple. You don’t need a plethora of bells and whistles to keep visitors entertained. Simply providing helpful, valuable information in an easy-to-navigate design will result in a more successful site than one that has a bunch of colors, banner ads, and other busy elements.
If you’re not sure how to create a sleek and elegant look that will drive sales, it may be worth teaming up with a creative design agency that can handle the redesign for you. When you calculate the amount of time (and frustration) you’ll save on trying to figure it out yourself, this investment will be well worth it.
3. Build Trust
People want to buy from a reputable site, not one that looks like a front for stealing credit card information. To that end, you need to build your brand, which will, in turn, build trust with your visitors.
Your brand is the heart and soul of your business, so you must define it and build it into your website’s design. The more you know who you are and what your values are as a business, the more effectively you can build that knowledge into your brand and your eCommerce website. You can then look forward to the kind of trust that drives serious sales.
4. Look at Your Website Through the Eyes of a Visitor
Online shoppers want three things when they visit an eCommerce website:
- Easy navigation;
- A well-designed and professional-looking shop;
- A straightforward, hassle-free shopping experience.
As you go through the process of building your website, take a moment to engage with it from a visitor’s point of view. Is the layout simple and easy to navigate? How can you make the checkout process as easy as possible? Think like an online shopper to anticipate potential issues and rectify them before they evolve into major problems.
5. Make Your Site Mobile-Friendly
Most online shopping takes place on a mobile device. This means your eCommerce site must be responsive to accommodate customers using smartphones and tablets to shop. If your site isn’t responsive, you’ll drastically cut your bottom line. So, put your mobile friendliness to the test, and upgrade your site where needed.
A lot goes into building an eCommerce website, but now that you understand the top tips for designing one, you should be able to create a successful eCommerce website that attracts customers and converts sales.