How to Choose the Best Domain Name

How to Choose the Best Domain Name

There’s a right way and a wrong way to choose your domain name. This post will show you how to choose the perfect one. You’ll learn how to name your domain in a memorable, engaging way that helps you convert more visitors and grow your business.

If you are planning to set up a website, choosing the right domain name will be your first step. 

The domain name is a very important part of your website. It’s the very first thing people see, it helps build trust with your target audience, and has been proven to increase conversion rates.

If you’re going to create a website, you should have a great domain name that really captures what your business or personal brand is about. 

Sadly, you might not know what makes for a good domain name. We’ve seen many failed businesses because of faulty or misleading domain names. So, we’ve picked out some tips that will help you choose the best domain name for your website.

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Without further ado, let’s jump right into it!

Brainstorm and Research potential domain names

A domain name is often the first thing people see about  a website. It can be your business’s identity, and it should reflect what your company does or offers to customers. 

Your domain may also serve as an introduction for visitors who don’t know much about you yet-these are the ones that need convincing that you’re worth their time.

The first step to choosing a domain name is brainstorming and researching potential names that suit your company’s purpose or needs best. 

You want to pick something descriptive, but you also need to consider the availability of the domains-thus, it may be necessary for you to do some research on trademark usage as well. 

If someone else already owns what you’re looking for, you have to come up with a different name or consider working out some sort of licensing agreement.

Once you’ve narrowed down the list and made your final decision, do some research on how many other people are using that domain-and where those domains rank in search engines like Google. You want something generic enough so that not everyone already has it, but not so generic that people can’t find you.

Make it short

If you’re going to have a domain name, it is highly advantageous to make it short, easy to spell and remember as possible. Short domain names are common, and using them will help you rank well on search engines. They also make it easy for visitors to type in your site’s URL and visit your website – so don’t go with a long name that can be difficult to remember!

Make sure that it’s easy to remember!

If the domain name is too long, difficult to pronounce, or has numbers in it–your visitors will probably have a hard time remembering it.

If you have a lot of words in your domain name, break it up into smaller chunks.

Don’t use hyphens or numbers as the first character of a word–it can lead to confusion.

Consider using a Keyword rich domain name for SEO

A keyword-rich domain is helpful for SEO purposes and will ensure that visitors find what they are looking for quickly and easily. For example, if your company is a travel agency, you might want to choose something that starts with “travelagency.”

Many domain name registrars such as GoDaddy allow you to search for domains using the keyword that most closely matches your company.

Think of a few keywords related to your industry and start typing them into the available fields until you find an appropriate match, or simply browse through their lists of pre-registered names which are sorted by popularity.

Use domain name generators for inspiration

There are many domain name generators out there that you can use to generate a list of ideas. These websites will show you variations on your input word in different ways to get you inspired with possible names for what could be your future website.

Does your brand match?

You should make sure that the domain name you choose doesn’t violate any trademarks and matches with what your company does. If your brand is about animals, for example, and what you do matches with that idea, then it would make sense to have an animal-related domain.

If you are in an industry that does not match a specific word or phrase then it’s best to use your company’s initials as part of the domain name. For example:

This is also helpful if the domain name you want is already taken.

Keep the future in mind

You should always keep the future in mind when you’re choosing a domain name. What will the domain name be used for in five years? If you are still blogging, what do you want to blog about? The point is, your choice of domain name should not be too narrow that it would limit your options for diversification in the future.

For example, if you are a digital marketer offering PPC services, you would not want to choose a domain name like ‘’ because that limits the other services you could offer in the future, and your site’s blog might change topics too – it needs to be more general for maximum flexibility.

Pick the appropriate TLD

Before you can pick the domain name for your site, you need to know which TLD (Top Level Domain) is appropriate.

One of the most common choices nowadays is a .com domain – this makes it easy for web users to remember and find your website via search engines like Google. However, if you are planning on targeting people in other countries then there are domain names that will be more appropriate for you.

An .eu domain is a great option if your business targets customers in Europe, and an extension would work well with people who are living in the United Kingdom.

Also there are TLDs related to services or niches, for example an .online domain is a great way to represent your business as online-only, a .shop is also another popular choice for retail companies.

Is your domain name available?

The next thing you should do is check to see if the domain name you’re thinking of using for your website is still available. You’ll want to search different registrars, such as Namecheap or Godaddy, and compare prices.

If the domain name you want is available, then great! If it is not, you might have to consider buying a domain name that is slightly different from what you originally wanted.

You will need to enter your desired URL in the search box on either of these sites, and click ‘search’. If it’s available then you’ll see where it says “domain” with the price next to it.

If you decide to buy it, then the next step would be going through the checkout process and entering your payment information. You might have to set up an account too if it’s not already created on one of these sites.

Register your keyword domain name early

If you’ve found a desirable domain name that is available, you want to register right away. There are many benefits of registering a keyword domain early:

-You can stop other people from using the same domain for their site or business by preemptively registering it before they do and getting your own website up first.

  • You will have more time to build your site and establish yourself as a leader in your industry before others get there first
  • More people are likely searching for domain names with the keywords that you’re interested in, which means it’ll be easier to rank well on search engines.
  • You won’t have any problem with the domain’s availability in future years because you’ve already secured it for your own website.

We recommend purchasing domains early and registering them before someone else has a chance to do so.

Beyond a great Domain name, what next? 

Now that you’ve found the best domain name for your business, what next?

Use it in your branding

Make the most of your name by using it in all aspects of your company’s branding, including social media profiles. This is one way to ensure that potential customers will find you easily online when they search for keywords associated with your products or services.

Domain brand Monitoring

Once you’ve registered your domain, do not think that’s all that is to it. You should be thinking about how you’re going to monitor your domain.

Domain brand monitoring is a process that provides you with alerts whenever someone registers or drops a domain very similar to yours.

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You can use these alerts to watch for potential trademark infringements by competitors and other malicious activities from cybersquatters, malware operators, phishers, and counterfeiters. If you don’t do this, you may be missing out on an important opportunity to protect your brand which could land you in trouble.

Protect your domain name

Registering your domain name as a trademark is the best way to protect your online identity. If you don’t and someone registers a similar or identical domain, then file for cybersquatting with ICANN (the Internet Corporation for Assigned Names and Numbers) you could lose out.

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