Seeing and perceiving the world through color is crucial to our perception of it. If a product’s color isn’t attractive, you might assume that it doesn’t deserve your attention. Scientists have proven that colors affect how we perceive things, which is why we see things differently. Branding experts use color psychology to create labels for products. They use information about color psychology strategically to select colors. This is why it is essential to consider the color labels like custom wine labels while planning a good strategy. A few tips on how color labels influence consumer purchases and how to use them on your label to increase sales are provided here.
Contrast between colors
To help consumers read the information on your label without putting strain on their eyes, your label should be easy to read. You can accomplish this by using light/dark contrast between the color of the text and the background of your website. A light/dark contrast is beneficial for small letters, as it improves the readability of labels.
Choosing the right color for your label and brand
A label’s color should match elements such as the logo, designs, themes, and others in the brand. But how does color influence purchases? Customers will easily recognize your product when you use your brand’s colors consistently throughout your labels, like the custom wine labels. In a supermarket full of different products, your product has a good chance of catching the consumer’s attention. Furthermore, your customer will remember your product more quickly when it has a more significant impact. Your products can eventually be selected over competitor’s products by those influenced by this system.
A Study of Color Psychology & the Nature of Products
You can convey to your customers that your products are environmentally friendly by using green labels. Environmentally friendly products are commonly referred to as green colors. In addition to causing a slight increase in blood pressure, red can increase appetite, making it a good choice for food products because it increases appetite. For practical purposes, there are a few specific color codes for labels in the Pharmaceutical industry to distinguish the chemical composition of a particular drug.
Brand associations with colors
The use of pink by Breast Cancer Awareness is an excellent example of brands making effective use of color. Due to its widespread use worldwide in this context, pink is commonly associated with Breast Cancer Awareness. The famous A&W brand is also recognizable for its orange and brown coloring. Yellow on McDonald’s, white on Apple, and blue on Wal-Mart are excellent examples of brands using specific colors to establish automatic associations.
What Is The Relationship Between Color Psychology And Consumer Emotions?
Color is the most common reason shoppers choose a certain product, and 85% say it’s the most important one. No, not really, when you actually take the time to understand color psychology and custom wine labels.
Any buyer considering any product will consider color as a top consideration, and it has the power to make or break their decision. Apart from being a catalyst, colors can trigger deep emotions, so that apart from aiding brand recall, they can help you control the focus and attention of your buyers. Through the correct use of colors, you can communicate messages, evoke feelings, and make a real impact on visitors’ buying decisions.
What Colors Are Best For A Call To Action?
When it comes to a call to action, red is the best color because it’s about action and doing things NOW. It is not necessary. Though red can be a fantastic color to use with your call to action (CTA), and many companies use it for this purpose, it’s not the only color option you have for a CTA button, nor is it the best.
EnvironPrint: Get Shopify Sales Going By Using Color Theory On Product Labels!
Color theory and product labels are two robust tools you have at your disposal that can help you use Shopify to its fullest. Luckily for you, these two powerful tools are a perfect match. You can maximize the power of color on your Shopify product labels to boost your sales skyrocketing by leveraging the right hues on your labels. Putting the theory into practice means creating eye-catching product labels on ModeMagic to showcase your next big promotion so your customers can’t help but fall in love with our brand.
You can see how the correct color combination and a well-planned label design can increase the sale of your products. If you are thinking about labeling your product, enlist the help of an experienced professional graphic designer from a professional label company such as Environ Print. Doing our best to have a positive impact on others every day is a significant value for us.