User experience, or UX, is key to the success of any service or product, and websites aren’t exempted from this. If you own a website, it’s important to note that it’s the face of your business. So, a good online presence is just like having a tidy and clean storefront.
As the number of tech-savvy users continues to grow, they understand the importance of a good web design, and they recognize some level of complexity. And, as the bar continues to rise higher and higher, most businesses, particularly small and medium-sized businesses are overwhelmed by the need to have a website with good UX. While improving UX might seem like a big challenge, the tiniest efforts can make your website user-friendly.
With that, let’s look at the top 6 tips to improve your website’s user experience. Let’s delve in!
Start with user research
Before you start improving your website’s UX, you need to understand the need for having a website. Now, this is where you begin designing the user interface. Here, you must understand who will use your website before you start designing it. Besides, you will need to ask yourself questions like:
- What does your target audience like?
- Are you meeting their needs?
- What can your website provide that they cannot get in any other place?
- How will you outdo your competitors if your target audience chooses them?
This shows the need of taking your time to research the initial stages. Get more details about your target audience by asking yourself these questions:
- What are your demographic target features?
- What are your target interests?
- What products or services is your target audience using?
Now, make sure that your user experience design is based on the information that you gather here.
Keep your website simple
When designing a website, simplicity means doing away with any unnecessary features of the design. Please note that you will allow users to take specific actions when they visit your site. So, you must remember that if they will not find what they are looking for quickly, they won’t stay for long.
So, simplicity involved has a clean website layout, lots of white space, two fonts (at most), and the third one for your logo, as well as two or three colors. Furthermore, the graphics should serve a purpose—they should be insightful and clickable.
- Each page should have a single and definite goal.
- The purpose of each page, as well as the items on it, should be easily understandable by the user, without any need for clarification.
- Any extra, but insignificant data should be at the bottom of the list.
Make your content engaging
Engaging content is an essential part of a good website user experience. Today, users want more than just making a purchase—they need an experience. One of the best ways to provide this is by using engaging content.
With a good content strategy, you can focus more on telling your brand’s story, while aiming to establish a connection between your business and the clients. Using content to establish your brand identity can help to make sure that your prospective clients understand who they are buying from better. Please note that familiarity helps to increase trust. Statistics show that 82% of customers will trust a business after reading its content.
Improve page loading speed
Your website’s page loading speed is very important. If your pages take more than 3 seconds to load, there’s a chance that you will lose over 50% of your visitors. Therefore, it’s important to make sure that your website loads faster. This ensures that your visitors easily and quickly accomplish their goals without waiting for long. Please note that page load time and the smoothness of popup animations can negatively affect the opinion of your users.
Eliminate all 404 errors
Although search engines will not punish your website harshly in case of a soft 404 (page not found) error, your users will. Now, when a user clicks an image or link, they expect the link to direct them to the page they want to visit. With that, you must understand 404 error pages annoy users, and will make them leave your website without accomplishing their intended goal. Just like slow page speeds, 404 errors are very frustrating, and they disrupt the user’s journey throughout your site.
Make your website mobile-friendly and responsive
Over 50% of all the visitors coming to your website are from mobile devices. Therefore, if your website is not mobile-friendly, your users are more likely to leave it. That means if you fail to optimize your website for mobile you will be shutting out a large percentage of prospective customers.
Moreover, it’s important to understand that search engines like Google crawl both mobile and desktop sites and use them to rank websites. Therefore, having a mobile-friendly website can help to improve your rankings.
Here are two ways to make your website mobile-friendly:
- Improve the responsiveness of your website by offering the information that users might need on mobile devices.
- Strategically place buttons at the center of the screen, as this makes it easier for users to access them with their thumbs.
Besides, when creating a mobile layout, make sure that your visitor can interact with your website with a single touch. Determine whether they should use their mobile devices with one or two hands, as this will help you define your interface goals.
Apart from these tips, you can also integrate phone validation with tools like phone validation tool by Byteplant to help in protecting customers, while reducing the risks of possible accountability of fraudulent transactions.