Have you ever wondered what sticker marketing is all about? How can those little adhesive-backed pieces of plastic or paper possibly do anything for your business? And even if, how would you use them?
In this article, you will find all the answers to these questions. We will introduce you to eight benefits your business can experience when using custom stickers for your marketing. Each of these benefits are easy to incorporate and action no matter how established your brand is or which industry you are working in.
At the end of this article, you will know exactly what sticker marketing is all about and how to make it work for you. Let us get started right away.
1. Huge Selection
Stickers are not stickers. Stepping into the sticker universe opens numerous possibilities, allowing you to find your perfect material, shape and size.
This surely can be a little overwhelming when you are just getting started, but it is worth learning more about. Through this big selection, you can create the ideal sticker for your business needs and brand values.
A biodegradable sticker can be used to communicate your environmentally conscious agenda to customers whereas a premium holographic label highlights the exclusive quality of your product.
2. Branding it the cost-effective way
Looking at the numbers, stickers prove to be one of the most cost-effective ways to spread your brand’s message. Especially when you buy your stickers in bulk, they come to only a few cents per unit.
This almost guarantees a positive return on investment. And there is no need to stop there. You can use your stickers to brand plain boxes or jars with your logo, saving even more money in the process.
3. Get them seen
Stickers are inherently sharable. Their size and appeal means they are portable, colorful and easy to be noticed.
They can be stuck to anything, billboards, cars, lamp posts, water bottles and much more, all with permission of course. Through this, they become a quick and easy way to expose your brand to as many people as possible and reach potential new customers.
4. Stay flexible
With stickers, you can quickly switch up your marketing campaigns without spending extra money or it turning into an organizational challenge.
Do you want to release a limited edition range? A glitter limited edition sticker on each product will communicate that to customers. Or are you after holiday-themed packaging? Order yourself some themed sticker sets and get sticking.
As you will be applying them in-house, you are in full control of the process and can be as spontaneous as you want to be.
5. Make them work for you
While we love sticker marketing campaigns, you do not have to start your own from scratch right away. Instead, you can simply add stickers to already existing campaigns.
This does not have to be complicated at all. A simple thank-you sticker or adding stickers to every order or with every purchase can already work wonders and elevate your customer’s experience. Sticker marketing does not have to be time-consuming to be effective.
6. Create positive associations
This is where we tap into the real power of stickers. When we are given a free sticker, we do not perceive it as advertising. Instead, we perceive stickers given this way as a gift.
Gift-giving has its firm place in marketing because it evokes a psychological reaction, the so-called rule of reciprocity: when we receive a gift, we feel the desire to return the favor, which can take the shape of a purchase, a post on social media or a recommendation.
On top of that, gifts ignite positive emotions that are linked to your brand and make your business stand out from competitors.
7. Turn customers into brand ambassadors
These positive emotions can work in your favor as they not only influence future purchase decisions but also increase the likelihood of customers actually using your stickers.
Your logo being used as a phone or laptop sticker can be incredibly powerful and seen by a huge number of potential customers. This not only generates exposure for your brand, but also turns existing customers into loyal brand ambassadors!
8. Fill a different channel
Digital marketing is amazing and a great way for businesses to reach their customers. However, the online world can sometimes be oversatured with messages and advertising, making customers less receptive to the content they are faced with.
Stickers work on- and offline, which allows you to feed both channels at a minimal cost. Being present offline means you can reach your customers in unexpected ways with fewer competitors. Take the lead in the offline world with stickers!
And here we are. We hope you found these tips helpful and now understand how to use custom stickers for your marketing. Are you ready to give them a try? We would love to know in the comments below.