New York City, or simply New York, sits on one of the world’s largest natural harbors at the mouth of the Hudson River. It is known as a melting pot of different cultures from all corners of the earth. It is also home to an equally diverse economy, with companies of all sizes and across all sectors, from entertainment and technology to fashion.
Businesses in New York come in many shapes and forms, but they all have one thing in common: they need a New York-based SEO company to thrive in the city’s advanced economic environment. It is the first step toward a compelling website that leads to a strong online presence.
Below are some of the best SEO practices that can help you achieve a higher ranking in 2021.
1. Identify the User Intent
Every time someone types in a query, he or she is looking for an answer to a question or a solution to a problem. This is the user intent. It is important that you determine your target audiences’ user intent so you can align your content with it. This will make your pages more useful to visitors and visible to search engines.
2. Optimize the Images in Your Website
Having high-quality images is essential to provide an exceptional customer experience, especially if you are managing an e-commerce website. However, you must consider other elements, such as loading speed, which your images’ size can impact. Choose the best file format that will give the best image quality without compromising your site speed.
3. Add the Main Keywords at the Right Places
When it comes to keyword usage, it is important to focus on how many times you use them in your content. However, you should not forget that the keyword location is also crucial. It is important that you add it early on at the top of the page. This will tell the reader and search engines right away what the content is all about.
4. Use Internal Linking
Internal linking is low-hanging fruit when it comes to SEO, and many New York-based SEO companies are aware of it. It can be easily done compared to the other strategies, but its impact on your site’s ranking should not be underestimated.
Internal linking is the practice of connecting one page of your website to another. But it is more than just linking random pages. It must create a flow that will make it easier for a visitor to locate a certain page or topic.
5. Always Post High-Quality Content
There is a reason why people say that “content is king.” This statement is true in the early years of digital marketing, and it still is to this day. Simply put, your content is the reason why readers would even bother to go to your website and look at your pages. It is supposed to offer the answer or solution that they are searching for. It is for this reason that search engines put a lot of premium or good content.
The definition of quality content has evolved a bit. A few years ago, a thousand-word article was considered substantial and would easily draw attention. It does not stand out as much today. What does this mean? You need to spend more time, energy, and thought to create amazing content, then put in more work promoting it to your target audience and responding to their questions.