Email marketing is as relevant as before. In fact, many small businesses have a renewed interest in it because they see how many conversions can bring personalized and well-optimized emails.
Email marketing is not about sending emails and hoping that customers will open them. It’s a well-thought sequencing strategy that can increase the sales of your eCommerce platforms. When done right, it can bring great results to your business.
Best Practices For Ecommerce Email Marketing Campaigns.
1. Send Welcome Emails
Leaving a good first impression is crucial, and you have only one chance to do so. Usually, a welcome email is the one customers anticipate the most – that’s why they signed up. So don’t waste any minute sending them one. The welcome email should be memorable and informative.
Introduce yourself in the best light, show what they may expect from your shop, or even present to them your best collection. You can also provide some discount code or free shopping for their first purchase.
Do everything for them to return to your platform.
2. Send Personalized Emails To Different Target Audiences
You may have more than just one target audience. This means that the same offer may be appealing to one segment and not to others. This is why it’s important to check eCommerce trends 2022 and understand whether emails are worth it. In fact, 60% of consumers say that they are likely to make a repeat purchase after a personalized shopping experience.
Unique approaches to different segments will improve your open rates, clicks, and engagement. This will also increase your conversion rates.
3. Send Cart Abandonment Emails
Nearly 75% of customers abandon their carts. This may happen because of different factors that you can’t really control. But you can return some of them to the purchase. Cart abandonment emails are the best way to do so.
Let some time pass before reminding the customer about the cart. When sending this email, don’t stop only on plain text. Instead, visually show the products they’ve abandoned so they will remember why they wanted to make the purchase in the first place.
4. Send Transactional Emails
Transactional emails have the highest click-through rates. Do you know why? Because the customers are the ones anticipating them. Transaction emails are sent during the checkout and purchasing process.
Some types of transactional emails are:
- Order confirmations
- Shipping details
Answer all inquiries your customer may have after the purchase: when they can expect the order, what address you’re shipping to, and how they can contact you.
If you have all the main questions answered, you can add some extra experiments. One of the best practices is to show related products that may appear to the customer’s taste, allowing them to include these products in their purchase before it ships.
The eCommerce market is growing rapidly, and it’ll be a great mistake to not use the tools provided to you. One of the best things about email marketing is the fact that it’s a cost-efficient and low-risk channel that lets you experiment as much as you’d like. So use these campaigns in your email marketing strategy to increase sales on your platform.