Instagram is one of the most popular social media websites in the world. The platform has a staggering user base of 1.074 billion in 2021. It is also popular among marketers due to its huge marketing potential. As much as 58% of the people say that they become more inclined to purchase a product after seeing it in stories.
Additionally, 90% of Instagram users also follow a business. This makes Instagram a great platform for businesses to increase user engagement, create a brand image and increase sales. Hence, Instagram presence is very essential for modern businesses to make an online presence and stay ahead of the competition. If you are starting your brand journey on Instagram then you might only be followed by people or friends.
And in the worst cases, you might not be having any followers at all. A good follower base that is brand relevant is very essential for a business. It helps to stay ahead of the competition and thrive on social media platforms. Without the followers, you might get fewer to no views on your posts.
Here are some of the ways you can use to increase your followers and increase user engagement on Instagram.
Optimize your Instagram Account
Optimizing your Instagram account is one of the best ways to gain followers on Instagram. In fact, the first step of creating a brand image on social media platform is optimizing your Instagram account. It helps the viewers to see what your business is all about and how they can reach you. This is important since you will carry out marketing campaigns with this account in the future.
A proper Bio, username, profile image, and image caption help Instagram users to better understand your brand. You can also provide your website link in your bio to easily drive traffic from your Instagram page. Looking at the marketing pages of other brands can also give you a better idea about optimizing your brand page. Moreover, it is essential to keep your username search-friendly. It enables the users to easily remember and search your Instagram brand account whenever they want.
Post Relevant Content
Another great way to gain the right followers for your Instagram brand page is by posting relevant content. If your business is a restaurants then posting cat photos on your Instagram business page won’t do magic. Even the smallest differences like post timings, filters, and captions can make a huge difference in the way your customers perceive your brand. Additionally, it is also essential to stay updated with the latest Instagram trends to tap relevant opportunities to promote your brand.
Use Instagram Hashtags
This one is probably the most essential one on the list since the use of the right hashtags can make your posts reach people you want to target for your business. Hashtags are one of the best ways to make your content get discovered by other people. The use of hashtags enables your Instagram post to reach people who are actually interested in seeing it. In this way, it also ensures that you get a relevant follower base who can better relate to your brand.
This is true with any social media platform like Instagram, Facebook, and even Youtube. Make sure that every hashtag you use for your Instagram posts is from the brand’s perspective. You can also use Sprout Social’s hashtag analytics tool to know about the usage and performance of every hashtag on Instagram.
Getting followers on Instagram might be complicated for a business since it does not mean just getting followers but also getting relevant followers. Instagram is getting increasingly popular among people and businesses alike. Hence, taking advantage of Instagram marketing can help your business find relevant customers, increase sales and create an online presence.
Posting relevant content, using the right hashtags, and optimizing your Instagram profile can be a great way to start your journey and find the right followers on Instagram.