Companies in various industries and niches need to work on their branding to ensure smooth business growth. Digital marketing, technology, and AI allow making this process even simpler. One of the best options for creating a successful brand and creating a solid customer experience is through content. Videos, podcasts, blog articles, and social posts-these are all great content that can be very effective. But if you want to get to the next level, you need to focus on UGC-use-generated content.
This small guide will give you three methods for gaining more user-generated content for your brand.
Three tips for getting more UGC
Why is user-generated content important? Simply because people trust what other people say, especially regarding their experience with a certain brand. So, let’s see how you can get some for yourself.
Start social media contests
As part of digital marketing, social media allows companies and individual content creators to hold contests and giveaways and provide more engagement. Especially Instagram has had a successful experience with this. How does it work?
For example, if you run a coffee shop during the holiday season, you can hold a contest with the hashtag #yourchristmascoffee. Every time customers buy a holiday coffee or tea; they need to share it on Instagram, tag your brand, and use your hashtag. Later, you can pick three winners randomly and gift them with something. While using the power of social media contests can help you generate more UGC, it will also positively affect sales, marketing, and branding.
Consider an ambassador program
When it comes to getting UGC, you will definitely find it from your loyal customers because they trust you, want to share your brand, and are willing to cooperate. This is where ambassador programs come into play, as they can help engage your loyal customer groups in a more fun way.
From your company’s point of view, you’re getting more content from old customers and maybe even new users to your brand. This helps grow your business’ exposure through brand ambassadors. From your customers’ and brand ambassadors’ point of view, they get more value from your brand and are treated differently.
Just ask for it
Forming excellent customer relationships is critical for any business because you never know when you’ll need the power of it. This is because it can help you increase sales, boost your marketing and online exposure, improve brand awareness, and other strategies. Well, getting user-generated content is no exception to this rule.
As you’ve already worked well on these relationships, you can now simply ask for customer feedback. Especially if you’re in the B2B industry, a customer’s testimonial about your software or services can help you gain new ones. And you’ll have more content. So, reach out to your old and loyal customers with whom you’ve built solid relationships and ask for some UGC for your brand.
Getting branded content from users doesn’t seem so complex, does it? By integrating the tips in this small guide, you can begin with the process, improve it over time, and you’ll see the content coming. Stay consistent with your strategy, communicate well with your customers, and results won’t make you wait long.