Running a blog or a content website is exhausting, even more so when you are working alone. Plus, putting together a single blogspot takes considerable time — a luxury that not all of us have. But that does not mean that you should forget your dream of being a blog owner as you can always hire a writer or a content writing agency. Since the future of your online setup depends on the quality and attractiveness of your content, it is critical to hire the one with enough experience, expertise, fluency, and originality. In this article, we have compiled a handful of tips to help you out in the process. So, let’s get started.
1. Look for the Right Expertise
Has the agency dealt with a similar field like yours? Does the team understand the technical lingo you are looking for? Does it have hands-on experience in the particular area your business falls in? Asking yourself all of these queries will help you forage for the right content writing agency that matches your business’s particular needs.
It does not matter how good the writer is if he’s unable to understand the language and the culture of your field, you shouldn’t risk it. Therefore, research whether the agency is equipped with the right expertise or not before even considering any.
2. The Experience Matters
The industry is overflooded with newbie writers and agencies offering cheap services. Even though getting your work done at an unimaginably cheap price sounds promising, one must not compromise the quality, especially when the stakes are high.
For instance, if you are looking for writers to handle an upcoming launch event or an important campaign, you should always prefer experienced individuals or companies to pull off the project successfully. The more experienced they are, the better and more professional the writing will sound. Their cost, on the other hand, is higher, but the result will be totally worth it.
Ask for the agency to showcase their work history. It will give you an idea of how long they have been serving the industry and how well they have been handling the clients in the past.
3. Learn the Difference — Writers Vs Bloggers
There is a difference between an article writer’s and a blogger’s expertise. You may think both of them the same but they’re entirely different.
For instance, writers can create engaging content, but most of the time, they are not familiar with metadata, social media tools, or even keyword research. Article writers are excellent content creators when it comes to their specialty, however, not so much for additional work.
Bloggers, on the other hand, understand everything about a blog and how to manage metadata, research keywords, and brainstorm ideas. They are more versatile than article writers, but they charge dearly for their services. Place your requirements vividly in front of the content writing agency you wish to hire so that you can be provided with the right services.
4. Inquire the Right Questions
Interviewing the respective content writing agency is the first step you’d take while hiring, so what you ask holds great significance. You can easily ask the wrong questions and can end up with an unsuitable team that is not right for the project.
Some may demand the company or the writer to provide samples, or even produce fresh content. This could help you judge whether the tone, language and style of writing match what you are looking for. Therefore, it is incredibly essential to inquire properly before hiring, and make sure you are satisfied with the following questions:
- How long have you worked in this field?
- Are you comfortable with social media and SEO?
- How do you define a credible source?
- How fast will you provide the content?
- Do you follow strict work ethics?
- Can you brainstorm some ideas for blog posts?
5. Basic SEO Knowledge Is A Necessity
Not every writer is equipped with in-depth knowledge and understanding of search engine optimization, nor it is an absolute necessity. However, you do need a writer with at least basic SEO knowledge for the right placement of keywords. The writer should know how to create content with high readability so that the message is conveyed properly.
Some SEO rules should be kept in mind while generating blog posts. Or else, it will not create a desirable impact. The content will simply go unseen without SEO, making it difficult for the search engine to rank it.
6. Keep Timely Delivery in Mind
A blog will eventually die without constant updates, for which you need to generate regular content. The writers must maintain a continuous content flow to always keep the blog active. Time delivery is therefore essential when it comes to running a blog and keeping regular visitors updated.
However, late devilries are only accepted in case of emergencies or with good reason. Make sure the content writing agency you have hired does not take advantage of this leniency.
The timeframe of article updates must be considered before hiring the company and if they fail to provide timely deliveries, it’s best to move on to another agency.
7. Ask for A Portfolio.
How would you assess the quality and the tone of a writing agency? One or two samples can give you a rough idea, but that’s not enough. Ask for a complete portfolio to properly assess the quality along with the writer’s ability to maintain uniqueness.
The portfolio will give you everything you need to know about the writer’s range of skills. If the document includes samples from only one source, it isn’t a good sign.
Samples from multiple sources are preferable because they will allow you to easily evaluate the complete range of the writer’s skills.
8. Look for Customer Reviews.
Analyzing the review section is the best way to assess the reliability of any company. It will tell you about the company’s weak points as well as the strengths, making it easier for you to find a suitable match. Look for customer testimonials that are relevant to your field to check how well has the company performed in the same area.
If you can’t find a review section on the company’s website, it is a huge red flag. We highly suggest running away from such service providers to avoid getting swindled.
9. Are Revisions Included?
Not always the generated content will be up to the standards, and when this happens, you should expect a revision from the content writing company. Whether they offer one or not depends on the company’s policy, which must be discussed before signing up for the contract. Make sure the agency agrees to unlimited and cost-free revisions to ensure the quality you deserve. Never settle for anything less than this, or you will face some serious problems in the future.
10. Discuss Your Goals Openly
Lack of communication will prevent the writers from understanding your goals, making it challenging for them to meet the demands. Everything from the SEO strategy, expected lead generation, the tone, and the style of the content should be discussed openly to clear the air.
Maintain a relationship of trust wherein both you and the company can communicate freely to come up with an effective strategy together.