WordPress 5.3 has already earned 8,088, 611 downloads since its release on November 12, 2019!
Why is it that WordPress is so popular?
There’s a lot of reasons but only one stands out to you as a marketer:
Because the best CMS for SEO is WordPress.
We at Prism, the best search engine marketing company in Dubai tell you the 10 reasons why.
1. User Experience is the focus of WordPress
Themes and plugins for WordPress work together to make websites look professional, user-friendly, and appealing.
What’s the end result?
Visitors appreciate the experience they have while visiting a WordPress site.
The bounce rate is lower and they stay longer.
This is great news for everyone trying to boost their site’s SEO ranking. Google aims to recognize and reward websites that provide a positive user experience.
2. You Can Make Attractive Permalinks With WordPress
It’s incredibly simple to change your website’s permalink on WordPress. Usually you get something like this instead of a URL full of unattractive characters:
The ability to edit your article’s permalink allows you to use your keyword in the URL. This ensures that your permalink will help with your search ranking as well as looking nice and informative.
3. Handling Metadata was easier to manage with WordPress
Search engines understand your site’s relevance better when you use SEO titles and metadata. The search engine crawlers get information from Metadata about the content of your webpages.
Your site has a greater chance of ranking for those terms when you include important keywords in your metadata. So, how can WordPress aid you in metadata management? You can get a plugin called Yoast SEO if you’re using WordPress. With this plugin, you can quickly add metadata to all of your posts.
4. On WordPress, optimizing images for SEO is easy.
Your blog posts must include images. When one or two of them are used on time, the blog is divided into interesting and readable sections. Photos, on the other hand, don’t just lead readers into the heart of your text. If you use WordPress, they are also effective tools for SEO.
To help you optimize your photos for SEO, here are three ways WordPress can help you:
- For each picture you use in WordPress, you can “construct alternate text.” This means you can use picture descriptions to insert keywords that will be picked up by search engine crawlers.
- You can use a WordPress plugin to generate alt text for your images automatically.
- You can resize your photos to ensure that they do not slow down the loading of your page.
5. Users aren’t annoyed by slow loading times on WordPress sites.
In mobile search, Google uses page speed as a ranking metric. As a result, if your site is sluggish, it will not only frustrate users but will also drive you down the Google SERPs.
The good news is that WordPress has some fantastic plugins that assist site efficiency. There’s ShortPixel Image Optimizer, for example. This plugin compresses your PDF documents and previous photos to reduce the time it takes for your site to load.
WPOptimize is another great plugin for boosting site speed. For faster loading, this plugin caches your site, clears your database, and compresses your images.
6. WordPress is designed to work well on Mobile Devices.
In the last few years, mobile usage has exploded. Take a look at the graph below from BroadbandSearch.
Mobile traffic has increased by 222 percent in the last five years, as you can see!
You’ll need to make sure your website is mobile-friendly if you’re a marketer looking to gain traction online. The good news is that if you already use WordPress to power your site, you won’t have to do anything special to make it mobile-friendly. Why is that? Most WordPress themes are now mobile-friendly.
7. WordPress Will Assist You in Managing Your Social Media Campaign
Today, social media is huge, and it’s one of the best outlets for promoting your company. Furthermore, the effectiveness of your social media campaign will boost your SEO rating indirectly. As a marketer, this means that you can use social media to complement your online marketing activities.
You can customize social media buttons for your blog on WordPress, making it easier for readers to share your post. A social media feed can be added to your website. Your social media campaigns can also be automated! Web design agencies in Dubai and around the world are increasing their focus around these because they understand to influence of social media on bringing traffic to the websites.
8. WordPress has some great SEO-focused plugins.
Getting a higher ranking is a breeze when you use WordPress. All you have to do now is install the necessary plugins. Here are three of the strongest WordPress SEO plugins.
Because it makes website optimization easy for even the least tech-savvy user, Yoast SEO has been downloaded millions of times all over the world.
So, how can Yoast SEO be of assistance to you?
- It assists you in writing content that is optimized for your target keyword.
- It lets you create content that is readable by humans as well as search engine spiders.
- It has SEO title and meta definition templating capabilities.
Yoast SEO also provides full support to Premium users anytime they need it.
Google XML Site Maps
Creating complex XML site maps is a breeze with this plugin. These maps make it simple for search engine crawlers to understand your site’s layout. Additionally, this plugin “notifies” search engines of your new content each time you publish a post.
Google Analytics by Monster Insight
The Google Analytics plugin for WordPress is described as both “fast” and “strong.” This plugin stands out for three reasons:
- To access your Google Analytics results, you don’t have to quit your WordPress dashboard.
- With accurate stats, you will see the pages on your site stand out.
- You can monitor the number of people who click on your banner ads, affiliate links, and outbound links.
What’s so appealing about WordPress SEO plugins? You won’t have to write a single line of code.
9. Other Software Tools are Easy to Ingrate with WordPress.
You already know how easy it is to combine Google Analytics and Yoast with WordPress. They aren’t, though, the only software tools that work with WordPress.
Here are some others:
Sucuri (one of the best software for security).
G Suite (for your documents, spreadsheets, and emails).
ConvertKit (for email campaigns, landing pages, and forms).
You can increase interaction and boost your SEO rating by using these software tools in connection with your website.
10. WordPress Themes Are SEO-Friendly
Search engine spiders look at more than just keywords and metadata to determine importance.
Another critical factor they consider is the design of the website.
You never have to think about optimizing your web design for SEO when you use WordPress.
You’ll be well on your way to attracting spiders to your site just by choosing an SEO-friendly theme.
WordPress can help you dominate the search engine results pages (SERPs).
Finding the right CMS for SEO is not difficult. WordPress is an SEO-friendly website with a plethora of SEO-friendly themes, plugins, and tools.
When you take advantage of all of WordPress’ incredible SEO functionality, you’ll be one step closer to the top of Google’s SERPs. If you want an incredible website then call us at Prism- the best search engine marketing company in Dubai.
This is it for today’s article. If you want any assistance with your web design, contact Prism, the best web design company in Dubai and we can sort all your web design worries. Thank you and Goodbye.