In today’s digital world, having a strong online presence is crucial for any business looking to succeed, which is why many businesses seek SEO, Google Ads Management, SEM, etc. An integral part of establishing that presence is making sure your website ranks highly on search engines like Google. After all, the higher your website ranks in search results, the more visible it is, and the more traffic it will get.
Boosting your search ranking is no easy feat, but it’s certainly achievable with the right strategies. As a digital marketing expert, these are the 10 most important tactics recommended for businesses to implement to improve their website’s search ranking:
Optimise Website Speed
Page speed is a ranking factor for Google and other search engines. Faster loading pages provide a better user experience, which search engines reward in rankings. There are several ways to optimise website speed:
- Compress images and media files
- Enable browser caching
- Use a content delivery network (CDN)
- Upgrade to a faster web hosting plan
Improving page speed should be an ongoing process. Use tools like Google PageSpeed Insights and Pingdom to measure improvements.
Focus on Mobile Optimisation
With more and more people using smartphones and tablets, having a mobile-friendly website is critical. If your site isn’t optimised for mobile, Google will penalise you in mobile search rankings.
Make sure your website adopts a responsive design, text is readable on smaller screens, page speeds are fast on cellular networks, and the user experience is seamless across devices. Mobile optimisation also includes using AMP (Accelerated Mobile Pages).
Create Quality Content
Unique, useful, and engaging content has always been the best SEO tactic. Focus on creating content that provides value for your audience while using keywords naturally. Promote your best-performing pages and content across social media to boost engagement.
Conduct keyword research to identify topics and long-tail keywords to target in your content. Producing regular fresh content shows search engines your site is active and worthy of ranking well.
Improve Site Architecture
Well-structured websites with logical, hierarchical navigation schemes fare better in search. Ensure your pages can be easily crawled by search engine bots by avoiding issues like crawling errors.
Keep your website architecture clean and simple. Have a user-friendly internal linking structure between pages using proper anchor text. Have a site map and well-organised categories/tags.
Optimise Page Elements
To tell search engines what your pages are about, optimise key on-page elements:
Page titles – Include the target keyword close to the start.
Headings – Use H1, and H2 tags with keywords.
Meta descriptions – Summarise the page and use keywords.
Image file names and alt text – Use descriptive names and keywords in the alt text.
URL structure – Where possible, include the target keyword.
Optimising these elements improves click-through rates as well.
Build Authority and Trust
Search engines want to rank websites they can trust, so building authority and credibility is important. Ways to establish trust include:
- Getting high-quality backlinks from reputable websites
- Expand your online presence by building social media profiles
- Publish guest posts on authority sites in your industry
- Focus on building genuine engagement like social shares and comments
- Customer testimonials and reviews boost trust
For businesses looking to be found by local customers, local SEO is essential. Tactics include:
- Accurately complete and optimise your Google Business Profile
- Create unique location-optimised content and landing pages
- Get listed on other directory sites like Yelp
- Encourage customer reviews on listings and review sites
- Optimise Google Maps listings
- Use local keywords naturally
There are many technical elements involved in search engine optimisation. A few key areas:
- Make sure your website is indexed properly and pages are crawlable
- Implement structured data markup like schema.org
- Have a clean website architecture and internal linking structure
- Ensure site security and fix any indexation issues like duplicate content
- Use XML sitemaps and robots.txt appropriately
Conversion Rate Optimisation
Beyond just driving traffic, you want visitors that convert into customers. Use on-site optimisation to increase conversions:
- Improve page speed and mobile optimisation
- Make your calls to action clearly visible
- Reduce steps in navigation and checkout processes
- Show trust factors like security badges and customer proof points
- Use exit intent popups to capture email addresses
- Conversion rate optimisation will also positively influence rankings.
Monitor and Track Results
It’s crucial to monitor how your search ranking and traffic changes over time. Some key analytics to track:
- Organic traffic in Google Analytics
- Rank tracking for target keywords
- Click-through-rates on search engine result pages
- Lead and sales conversion rates
- Based on the data, tweak your strategy to maintain or boost rankings. A/B tests different approaches to see what moves the needle.
Common Mistakes to Avoid When Outsourcing SEO Agency Solutions Online
While outsourcing your SEO to an agency can bring significant benefits, it’s essential to avoid some common pitfalls to ensure a successful partnership. Here are the mistakes to steer clear of when seeking SEO services online:
- Not Defining Clear Objectives: One of the most common mistakes is not having well-defined objectives. Before outsourcing, be crystal clear about your goals, whether it’s boosting organic traffic, improving search rankings, or increasing conversions. Clear objectives guide the agency in tailoring its strategies.
- Ignoring Industry Expertise: Choosing an SEO agency without industry-specific experience can hinder your results. It’s crucial to partner with an agency that understands your niche’s nuances and customer behaviour. Industry expertise leads to more effective strategies.
- Opting for the Lowest Price: While budget considerations are essential, don’t make price the sole determining factor. Choosing the cheapest SEO agency might result in subpar services or even potential black-hat practices that could harm your website’s rankings.
- Neglecting Transparency: Always opt for agencies that offer transparent pricing structures. Hidden fees or vague pricing models can lead to misunderstandings and budget overruns. A clear understanding of costs builds trust.
- Failing to Review References: Don’t skip the reference-checking process. Past client references and online reviews provide insights into the agency’s work quality and client satisfaction. Speaking with references can give you a better understanding of their working style.
The search ranking game takes dedication, but implementing these SEO best practices will steadily get your website found on search engines. For advanced technical implementation and recommendations tailored to your website, consult with an expert SEO company like OOm SG to boost your online visibility. Visit us to learn more about our digital marketing services.
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